Join Industry Dive at Content Marketing World 2023


Enter the Industry Dive newsroom at Booth #1629 to:


📰 Talk buzzworthy content and advertising strategies

🍸 Stay on beat with complimentary espresso martinis | Wednesday, September 27 @ 3:15 pm ET

📣 Get the scoop on custom-embossed swag


Book a meeting to reserve your FREE custom-embossed notebook or key tray.


Book a Meeting


Industry Dive produces unparalleled business journalism and offers marketers access to 14M+ decision-makers across 32 targeted audiences. studioID is Industry Dive's award-winning content studio.




Happy Hour with Industry Dive


Join us at Crimson Whiskey Bar to sip on complimentary cocktails and snack on Southern-inspired bites. 

Date + Time: Tuesday, September 26 | 5pm - 7pm ET

Location: Crimson Whiskey Bar (627 H St NW, Washington, DC 20001) | one floor below the main of the Motto by Hilton hotel

*Due to the gloomy D.C. weather, we'll be hosting the event at Crimson Whiskey Bar. Join us for the same event, same address, just a different floor of the Motto Hotel.*

Only a 5-minute walk from Walter E. Washington Convention Center.

This event has reached capacity. Don’t miss the other stellar experiences we’ve got in store for you.

Don’t Miss Our Speaking Sessions

Navigate the changing marketing landscape with special guests, McCormick & Square
 


134 Years of Tastemaking: McCormick’s Recipe for Maintaining Relevance

Wednesday, September 27 @ 1:05pm - 1:35pm ET

Room: 143

What does it take to remain a household name for over a century and counting? Find out as Industry Dive’s Jane Qin Medeiros, EVP, studioID, sits down with McCormick’s Tom Rowe, Director, Global Digital Experiences. You’ll uncover how McCormick blends brand storytelling and unexpected experiences — across the core brand and beloved brands like Old Bay and Frank’s RedHot — to carry on a legacy and maintain dominance on spice racks around the world.

In this masterclass, marketers will leave with tactical advice on how to:

  • Build and evolve a brand image that resonates with loyalists and newcomers alike
  • Craft distinctive voices and storytelling for a multitude of brands while maintaining the values of the core brand
  • Lean into unexpected experiences and activations to surprise and delight audiences


Add to Calendar

 

Speakers:

   

Tom Rowe

Director, Global Digital Experiences, McCormick & Company
       
   

Jane Qin Medeiros 

EVP, studioID by Industry Dive
       

 

 

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Thursday, September 28 @ 1:55pm - 2:35pm ET

Room: 147A

Without a strong content-sales connection, how much ROI are you leaving on the table?

Empower your sales team with content campaigns designed to run the full funnel, from driving awareness to winning deals. Join us for a masterclass led by Industry Dive’s Jane Qin Medeiros, EVP, studioID, and UPS company Roadie’s Will Walker, Senior Manager, B2B Marketing.

In this masterclass, marketers will leave with tactical advice on how to: 

  • Bridge the gap between content and sales with best practices for content-driven sales workshops, enablement materials, and beyond
  • Design full-funnel campaigns that thread intangible brand values — like sustainability — into tangible sales results 
  • Rethink their approach to generating ROI to boost results at every stage of the funnel 


Add to Calendar

 

Speakers:

Will Walker  

Will Walker 

Senior Manager, B2B Marketing, Roadie,
A UPS Company
     
 

Jane Qin Medeiros

EVP, studioID by Industry Dive