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Radical Transparency: A Pfizer Masterclass in Developing Earned Trust Thursday, September 15 @ 11:40am - 12:10pm ET Grand Ballroom B |
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In this marketing masterclass, Industry Dive’s Robin Re (VP, Marketing) sits down with Pfizer’s Ellen Gerstein (Senior Director, Digital Communications) to uncover how Pfizer leans into journalistic, data-driven storytelling to build trust, drive brand growth, and solidify reputation in an age of skepticism.
Marketers will leave with tactical advice on how to:
Invest in the most impactful areas of audience research to enhance targeting
Earn trust and deepen the customer relationship through content
Handle hot topics and break down complex issues
Cut through red tape to produce quality content at scale that stands out from the competition
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🚘 Attend our session for your chance to win a $300 gas or EV charging station gift card. 🚘 |
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